Esports has exploded in popularity in recent years and is expected to continue to grow in 2023. This presents a unique marketing opportunity for companies looking to reach and engage with younger, tech-savvy consumers by using esports as a marketing opportunity. ...
It is becoming increasingly popular for the biggest brands in esports get involved in esports for a variety of different reasons – particularly marketing. Whether it’s directly investing in an existing org, arranging an esports sponsorship deal, or...
The world’s biggest esports organisations (orgs) have seen huge growth over the past years and are valued in the hundreds of millions. All of these orgs compete in the biggest tournaments on the planet and, as a result, entice potential sponsors to part with...
As of 2022, the global esports market is estimated to be worth up to $1.38bn(USD). This, up from $947m in 2020 when the pandemic began, indicates an increase of almost 40%. As Europe’s best esports marketing agency, we’ve been diving into the figures to show exactly...
Prize pools for well-established games have risen exponentially in recent years, however, it is first important to note that this doesn’t apply to every esport. Top prize money in esports is determined by a game’s popularity, which can fluctuate for a myriad of...
