It is becoming increasingly popular for the biggest brands in esports get involved in esports for a variety of different reasons – particularly marketing. Whether it’s directly investing in an existing org, arranging an esports sponsorship deal, or...
The world’s biggest esports organisations (orgs) have seen huge growth over the past years and are valued in the hundreds of millions. All of these orgs compete in the biggest tournaments on the planet and, as a result, entice potential sponsors to part with...
As of 2022, the global esports market is estimated to be worth up to $1.38bn(USD). This, up from $947m in 2020 when the pandemic began, indicates an increase of almost 40%. As Europe’s best esports marketing agency, we’ve been diving into the figures to show exactly...
Prize pools for well-established games have risen exponentially in recent years, however, it is first important to note that this doesn’t apply to every esport. Top prize money in esports is determined by a game’s popularity, which can fluctuate for a myriad of...
As an esports marketing agency and digital media business, many of our clients are asking us what the biggest esports are. However, the answer to this question can be framed in a number of ways – biggest by what measure? While some are looking for advertising...