As the gaming industry continues to evolve, the competition between mobile and PC esports heats up. Don’t miss out on the opportunity to connect with the esports audience
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Why Reddit marketing is the surpising addition to 2023
There’s a surprising thread that’s worth pulling for your upcoming digital strategy: Reddit marketing
Mobile esports on the rise as viewership peaks
But is mobile gaming really the future of esports? It’s important to consider the opportunities that mobile gaming presents
What were the biggest esports prize pools of 2022?
With lots of rises and drops, many games had big changes from the previous year – here we compare the biggest esports prize pools of 2022
“We Don’t Like Killing”: Entering Esports For Family Brands
Esports for family brands, like Lego or Disney, probably wouldn’t have anything depicting violence or killing
How to use esports as a marketing opportunity
Esports presents a unique marketing opportunity for companies looking to reach and engage with younger, tech-savvy consumers by using esports as a marketing opportunity.
Biggest brands turn to esports for marketing
It is becoming increasingly popular for the biggest brands in esports get involved in esports for a variety of different reasons - particularly marketing. Whether it's directly investing in an existing org, arranging an esports sponsorship deal, or launching your own...
Who are the big esports organisations in 2023?
The world’s biggest esports organisations (orgs) have seen huge growth over the past years and are valued in the hundreds of millions
Why every brand needs an esports strategy in 2023
As of 2022, the global esports market is estimated to be worth up to $1.38bn(USD). This, up from $947m in 2020 when the pandemic began, indicates an increase of almost 40%. As Europe’s best esports marketing agency, we’ve been diving into the figures to show exactly...
What are the best esports by prize money?
Prize pools for well-established games have risen exponentially in recent years, however, it is first important to note that this doesn’t apply to every esport. Top prize money in esports is determined by a game's popularity, which can fluctuate for a myriad of...
What are the biggest esports for 2023?
As an esports marketing agency and digital media business, many of our clients are asking us what the biggest esports are. However, the answer to this question can be framed in a number of ways - biggest by what measure? While some are looking for advertising...